KRIBHCO and Farm Frites of the Netherlands sign a JVA to set up Hi-Tech Potato Processing Unit in Shahjahanpur
New Delhi : Krishak Bharati Cooperative Ltd (“KRIBHCO”) and Farm Frites of the Netherlands signed a joint Venture Agreement on 12th February, 2025 to setup a state of art, hi-tech potato processing unit at Shahjahanpur in UP. From KRIBHCO’s side, the JVA was signed by its MD Mr M.R. Sharma whereas from Farm Frites’ side, it was signed by their Chairman Mr Pieter de Bruijne. Chairman of KRIBHCO Dr Chandrapal Singh and other Directors were also present on the occasion.
Special varieties of potatoes from Netherlands like Santana and Quintera will be grown in Shahjahanpur in large areas. A dedicated team of KRIBHCO and Farm Frites will provide the seed of special varieties and guide them in its cultivation. This project will help in increasing the income of the farmers of Shahjahanpur and nearby areas. This plant will also help in generation of hundreds of employments. As per Uttar Pradesh’s industrial policy, this project is going to be a Super Mega Project.
A high-level team of KRIBHCO and Farm Frites, led by Farm Frites’ Chairman Mr Pieter de Bruijne visited Shahjahanpur on 10 February to finalize the project site.
KRIBHCO is one of the leading fertilizer entities of India. KRIBHCO owns a mega gas-based Urea plant at Hazira (Gujarat) capable of producing 23 lakh MT Urea annually. Through its 100% owned subsidiary KRIBHCO Fertilizers Ltd, KRIBHCO owns another gas-based fertilizer complex in UP capable of producing 11 lakh MT Urea. KRIBHCO is also one of the lead promoters of Oman India Fertilizer Company. Apart from Urea, KRIBHCO also provides DAP, NPKs, Bio fertilizers, City compost, Certified seeds, Bio stimulants and other allied farm inputs to the farmers.
KRIBHCO is owned directly or indirectly by farmers of India. Since its inception, KRIBHCO has worked for betterment and upliftment of farmers. In this connection, KRIBHCO intends to set up a potato processing unit in Shahjahanpur in joint venture with Farm Frites of the Netherlands.
Farm Frites is a fifty years old company involved in the business of production of a variety of potato fries and potato specialties. Farm Frites delivers its products to foodservice providers in over 100 countries. Farm Frites is key supplier to global food chains like McDonalds, KFC, Dominos etc. The Farm Frites grows 15 lakh MT potatoes worldwide and supplies more than eighty types of fries, specialities and appetizers.
