8th International Conference on Marketing, Strategy, and Policy Research 2024: Connecting the Dots

MSP Research at the University of the Arts, London is thrilled to announce the 8th International Conference on Marketing, Strategy, and Policy Research, titled “Connecting the Dots.” In collaboration with the esteemed partners Goa Institute of Management (Host) and Bharati College, University of Delhi (Co-host), the Conference will take place at the scenic Bogmallo Beach Resort in Goa, India, from March 27th to March 29th, 2024. The PHD Chamber of Commerce and Industry (PHDCCI), a prominent industry body in India, is our industry partner for this Conference.

The Conference will commence with a one-day online event on March 22nd, 2024, setting the stage for a three-day in-person gathering. The event will feature a dynamic program including a doctoral colloquium, paper presentations, and insightful talks covering themes such as brands, consumer well-being, creativity, innovation, leadership, and interdisciplinary perspectives. MSP Winter Conference aims to make significant contributions to the field of social science research by leveraging insights from previous Conferences and exploring new horizons in marketing cognition.

We are honoured to have the esteemed presence of renowned international and national personalities, including:

· Mr. Subodha Kumar, Deputy Editor, Production and Operations Management

· Mr. Lalit Saraswat, Sancoale Technologies

· Prof. Shyama Ramani, Professorial Fellow, UNU MERIT

· Gary Knight, President, Academy of International Business

· Prof. Suraksha Gupta, Founder, MSP Research

· Senior Prof. Kavita Sharma, Department of Commerce, Faculty of Commerce and Business, Delhi School of Economics, University of Delhi

· Prof. Nandakumar Mekoth, Goa Institute of Management

· Prof. Saloni Gupta, Principal, Bharati College, University of Delhi

· Dr. S.P. Sharma, Chief Economist | Deputy Secretary General, PHD Chamber of Commerce and Industry (PHDCCI)

We are also pleased to welcome distinguished editors from leading journals:

· Dipayan Biswas, Journal of Business Research

· Fevzi Okumus, International Journal of Contemporary Hospitality Management

· Yogesh Dwivedi, International Journal of Information Management

· Nicole Fransika, European Journal of Management

· Suma Athreye, Industrial and Corporate Change

Additionally, we are excited to announce that the prestigious TARA Lifetime Achievement Award will be presented on March 28, 2024, honouring exemplary contributions to the field of marketing, strategy, and policy research.

This event is expected to attract a diverse audience, including faculty members, research scholars, students, and delegates from around the world. It will provide a global platform for academic and corporate representatives to exchange insights, foster collaborations, and discuss the latest trends in marketing, strategy, and policy research.

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